Our Core Beliefs

We believe that you can master grace and strength while remaining true to yourself

We believe that you can master grace and strength while remaining true to yourself – so that people remember you for all the right reasons, they are compelled to say ‘yes’ to you, they remember YOU not what you did (or didn’t do) in a business situation.

We believe that you can learn to hold yourself with grace and strength in any situation, so you become the obvious choice for the promotion/grant/equity injection/overseas secondment/board appointment.

We believe that mastery of interpersonal, relationship and social skills (your Digital Quotient or DQ) will be your ticket to success in business in 2020 and beyond.

We believe that the world, and business in particular, would be a better place if lead by those who have mastery in communication, relationship building, influence, charisma and courtesy.

We believe that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. (Maya Angelou)

The Gravitas Project and The Gravitas Lab are initiatives of Refined International.

Our flagship program is The Gravitas Project, an immersive leadership program for women who lead.


Invaluable for me. Has helped reset what I need to do and given me the guidance needed.


Look at your career through a different prism with other great and interesting women from diverse backgrounds, in a safe, supportive and encouraging environment. It’s a bit like being re-energised with purpose.


I enjoyed the program because it was a small group which felt very comfortable. Amanda is very genuine about wanting to help other women succeed, and very open and sharing of her own experiences. 


I would recommend this program to anyone who is on the director journey but cannot work out how to differentiate themselves from the competition. It has also helped me determine what type of role would suit me.


Women don’t do networking well and often feel it is a task that must be endured. This teaches how to make it natural and not pushy. 


It actually changes the way you think about your approach. Yes, we’re at a point in our career where experience is a given but how do we apply it to other careers and how do we change the discussion about how it is applied.


Opportunity to gain a new perspective, learn new skills, think differently and of course networking in practice. 


Learning from an impressive woman … content was highly relevant and delivered in an engaging way.


Small group learning … with high credibility.