It may seem old fashioned, yet respect, warmth, charm and common courtesy will be noticed by your clients, prospective clients and business partners.
I recently did some coaching with a person new to client management, on the topic of Business Etiquette.
One area covered in the coaching session was how to introduce people in a business context. Whether it is at the Christmas party, a pitch for new business or an industry networking event, there are some protocols that apply to introductions.
When making an introduction in a business context, one person is always introduced to another person by saying the name of the person to whom the other is being introduced. For example, “Simone, I would like you to meet our new copywriter, Kath Writer. Kath, I would like to introduce our Creative Director, Simone Says”. In this instance, the junior member of staff is introduced to the senior member of staff.
The norms for introducing people are:
To introduce yourself when meeting new colleagues, clients and at networking events, extend your hand and say:
“Hello, I am first name surname. I am the title at company name”. For example, “Hello, I am Amanda MacLean. I’m the Founder of The Gravitas Project”.
In a business networking situation, I tend to introduce myself even if I have previously met the person. This helps to alleviate any discomfort on the other person’s behalf if they do not remember you. If you forget someone’s name that you have previously been introduced to, simply apologise briefly and wait for them to volunteer their name.
Remember to use a friendly, warm and relaxed tone of voice when making introductions, and to smile.
In the 2001 movie, Bridget Jones did a fine job of introducing guests at the “Kafka’s Motorbike” book launch party. Armed with the correct protocols, you are sure to glide through this year’s round of board meetings, pitches, dinners with clients and business-social events with grace.